IRSAP took part in AHR Expo in Las Vegas, North America’s leading event for the HVAC industry, marking an important step in the company’s development strategy for the US market.
During the event, IRSAP presented a selection of solutions combining thermal performance, industrial quality, functionality and design. The products on display included TESI, the company’s most iconic radiator, and VENUS Electric, an electric towel radiator featuring clean lines, easy maintenance and availability in a range of sizes.
Particular attention was also given to colour as a genuine design element, with the introduction of new matte finishes, as well as to bathroom solutions developed to make everyday use more practical and flexible.
Participation in AHR Expo provided IRSAP with an important opportunity to meet local professionals and industry operators, present its approach to comfort and explore new development opportunities in the United States.
Marco Rossi, CEO of IRSAP, commented:
“IRSAP’s participation in AHR Expo has strong strategic significance. It was intended not only as a prestigious international showcase, but also as a concrete opportunity to approach the US market. We are extremely satisfied with the experience in Las Vegas, which confirmed the interest in our brand and the solutions presented, while opening up promising opportunities for future development in the United States.”
